We’re a queer couple who share a huge love for anime, Japanese culture and all things kawaii. In 2024, we decided to turn that passion into something of our own and Midnight Kawaii was born.

We started Midnight Kawaii because we wanted to create a place where people could find cute anime and Japanese inspired products without having to spend a fortune. From plushies and figures to little accessories and collectibles, we carefully choose everything we sell because we only want to stock things we genuinely love ourselves.

For us, Midnight Kawaii is so much more than just a shop. We put a lot of time and care into everything we do, whether that’s choosing new products, packing your orders or meeting you at conventions.

There’s nothing better than seeing someone get excited about a plushie or finding a new favourite item through our shop.

We’re incredibly grateful to everyone who has supported us since we started. Every order, convention visit, message, tag and recommendation means so much to us and has helped Midnight Kawaii grow into the little community it is today.

Thank you for being here and supporting our small business. We can’t wait to see where Midnight Kawaii goes next!